When the forest begins to speak, even the hunter pauses to listen. The political landscape of Ondo South is gradually becoming a theatre of conversations, alliances and emerging political interests as the 2027 senatorial contest draws closer. From Okitipupa to Ilaje, Ese-Odo to Irele, and Odigbo to Ile-Oluji/Okeigbo, one expression is increasingly finding its way into political discussions: Da tie mo – know your own.
At the centre of this growing conversation is Hon. Mathew Oye Oyerinmade, popularly known as MATO, the Peoples Democratic Party (PDP) candidate for Ondo South Senate, whose political engagements and expanding network of supporters have added fresh dimensions to the unfolding contest.
There is hardly a better contemporary illustration of widespread communication than the MTN network. Its signal travels across towns, villages and communities, connecting people regardless of distance. In a similar metaphorical sense, MATO’s name is finding expression in political gatherings, community interactions, stakeholder consultations and grassroots conversations across the senatorial district.
From established political figures to ward-level mobilisers, different individuals and groups are becoming part of the conversations surrounding his ambition. The emerging Rainbow Coalition further reflects the growing interaction between people from different political backgrounds.
But Datiemon is more than a catchy political expression. It carries a deeper message about identity, belonging and the value of recognising one’s own. There is wisdom in knowing the people who understand your environment, appreciate your challenges and share a connection with your community.
A tree may spread its branches across distant lands, but its strength remains anchored in its roots. Similarly, political leadership must maintain a meaningful connection with the people it seeks to represent. For MATO’s supporters, this idea provides an important context for the conversations surrounding his senatorial ambition.
Beyond the slogans and political excitement, the unfolding contest is also about relationships, organisation and the ability to connect with people across different communities. Political alliances may shift, loyalties may be tested and new interests may emerge, but genuine grassroots relationships are built over time.
The various engagements and mobilisation efforts surrounding MATO demonstrate the importance his supporters attach to building a political network that cuts across the six local government areas of Ondo South.
The political signal is travelling, the conversations are expanding and the jungle, as the popular expression suggests, is becoming mature. Yet, politics is not ultimately decided by the loudest slogan or the widest publicity. It is determined by the choices people make when they enter the polling booth.
As 2027 approaches, every political structure, alliance and campaign message will face the test of public acceptance. For now, Datiemon has become a recognisable expression in the unfolding political conversation of Ondo South, with MATO and the PDP at the heart of its message.
Da tie mo! Know your own. MATO for Ondo South Senate, PDP.
©️MATO Strategic Media Team